Course of the Force May 31, 2012

Best of both worlds: dogs in ewok garb.

I’m sure you all are wondering what I’ve been up to the past couple of months. First off, I got a big kid job (yes, doing that 9 to 5 thing) and we are organizing an inaugural event for all the Star Wars fans out there. The event is called the Course of the Force and it is a five-day Star Wars-themed relay race starting in Santa Monica and ending in San Diego. The epic takes place on July 5 to 11.

All proceeds from the event go to the Make-A-Wish foundations of southern California.

Click the link to learn more about the event and be a part of the adventure! http://courseoftheforce.com/

University of Arkansas Professor Named President-Elect of Engineering Society March 7, 2012

Here is my latest news release written about a UA professor. http://newswire.uark.edu/article.aspx?id=17881

Food for Thought February 3, 2012

Another article of mine from the Arkansas Newswire http://newswire.uark.edu/article.aspx?id=17658

Made in the USA February 2, 2012

Read my article about an art exhibit in Fayetteville.  Click: http://newswire.uark.edu/article.aspx?id=17632

sUgAR Gallery hosts student exhibition

My news story written for the Arkansas Newswire:

http://newswire.uark.edu/article.aspx?id=17527

Final Bliss advertisement December 6, 2011

Here is the final Bliss advertisement.  Everything in the cupcake shop window had a changed perspective to make it look more realistic.  Click on the image for a larger version of the advertisement.

Chobani: Competitive Media Expenditure Analysis & Non-Traditional Recommendations

Back to Media Planning and the Chobani campaign.  We were asked to complete a media expenditure analysis, analyzing Chobani’s advertising expenditures as well as its competitors.  After the analysis, we had to get creative and come up with our own event that will promote Chobani.  Read the analysis below, or click the link to view it through Word document.MediaExpenditureExam3

 

 

Competitive Media Expenditure Analysis & Non -Traditional Recommendations

By Erica Totten
A1)     Chobani Yogurt increased overall spending for advertising by $12,791,000 from 2009 to 2011. To increase awareness, Chobani advertised on network, spot, syndicated, and cable TV in 2011 to keep up with competitors. Most of Chobani’s competitors reached out to these media categories.  Fage did not spend nearly as much as Chobani on advertising. In 2009 and 2010, Fage’s budget spent about a third of Chobani’s 2011 advertising budget. Activia increased its advertising spending on yogurt to $63,000,000 in 2008, which was double its budget in 2006. Activia used network, spot, and cable television advertising in 2006 but increased spending in 2008 to include magazine and syndicated television advertising in the media plan. Breyers Yogurt budget decreased by one-third from 2000 to 2003 because it no longer advertised in magazines, network TV, and cable TV.
A2)     Most yogurt companies use magazine, network, spot, and cable television advertising. “Magazine advertising offers high quality production and color, flexible scheduling, selective readership, and flexibility in format. Readers can linger over advertisements, developing a more lasting effect with potential customers. Television allows the use of demonstration and visuals, has mass coverage, has a bigger impact on consumers with the combination of sight and sound, is versatile and has a higher repetition rate” (pg. 56). In a recent study, “when asked what media boosted awareness, 43 percent of those questioned said television. Television was named by 40 percent for increasing interest and 35 percent for increasing purchase consideration. Television made 33 percent want to purchase, 32 percent visit a Web site or store and 26 percent ultimately make a purchase” (Lafayette).