Erica Totten

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Bliss magazine advertisement December 5, 2011

Filed under: Creative Strategy — Erica Totten @ 8:00 AM

In my creative strategy class, students have grouped into teams of 2-3 and picked a brand to use for a full advertising campaign.  My group chose Bliss Cupcake Cafe, a local shop that only sells cupcakes.  We will be creating a copy platform powerpoint, newspaper, magazine, radio and television ad, as well as a promotional packet.

I was in charge of creating the magazine ad, and this is what I’ve created.  More work needs to be done, primarly remaking the logo and changing the perspective of the address and website.

Our group chose an iconic image, being Holly Golightly from Breakfast at Tiffany’s and replaced the croissant in her hand with a Bliss cupcake.  We also chose Holly because we want the Bliss cupcake image to be one of sophistication and style, targeted to upper income men and women between the ages of 25-50.  We targeted these kind of people because Bliss cupcakes are more expensive than the regular cupcake, but should be seen as an indulgence for the working adult.

We also revamped Bliss’ current slogan (“A mouthful of happy”) to “A little sin, a lot of Bliss.”  The vibrant cupcake stands out among the black and white background.  To view a bigger version of the magazine ad, click the image or link.

bliss magazine ad


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