Erica Totten

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Chobani Google Ad Words December 5, 2011

Filed under: Media Planning — Erica Totten @ 5:29 AM

My media planning class has taken up a client, Chobani Yogurt, and has worked on different real-life projects, including this one which explores online advertising.  Google Ad Words is a cheap and efficient way of advertising through search engines.  I chose key words that Chobani could use if they chose to advertise through Google Ad Words and elaborated on the importance of each key word.  I concluded with a thorough discussion of Google Ad Words in Chobani’s advertising campaign.  Click the link to view the project.



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