My media planning class has taken up a client, Chobani Yogurt, and has worked on different real-life projects, including this one which explores online advertising. Google Ad Words is a cheap and efficient way of advertising through search engines. I chose key words that Chobani could use if they chose to advertise through Google Ad Words and elaborated on the importance of each key word. I concluded with a thorough discussion of Google Ad Words in Chobani’s advertising campaign. Click the link to view the project.
Chobani Google Ad Words December 5, 2011