Erica Totten

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College Duck Tape® Strengthens Hog Pride December 5, 2011

Filed under: PR Writing,Razorback Athletics — Erica Totten @ 8:04 PM

Here is a press release about a tailgating event before the Homecoming game against South Carolina that promoted College Duck Tape®.  This was written as a press release writing exercise in my PR Writing class.  Read the press release below or click the link to view the press release.

Duck tape press release




Erica Totten
(786) 376-1722

Dr. Phyllis Miller
(479) 575-5213


College Duck Tape® Strengthens Hog Pride
Football fanatics go “Hog Wild” to show school spirit.
College Duck Tape is giving University of Arkansas fans another reason to stick their unique mascot, the Razorback, all across town.  With football season in full force, students, alumni and other Hog fans are welcome to cheer on the home team at the College Duck Tape tailgating event.
Representatives from the College Duck Tape team will be tailgating at the Gardens on November 5, before the Homecoming game against the South Carolina Gamecocks to promote their newest product, Duck Tape customized for select college teams.  Along with games of cornhole, photo opps and prizes, fans are encouraged to show off their most creative use of College Duck Tape for a chance to win up to $1,000. From creating pennants, flags, megaphones and koozies or decorating folding tables, chairs, coolers and tents, the possibilities are endless for displaying Hog pride.
To enter the Duck Tape School Spirit Photo Contest,  contestants should “like” the Duck Tape Fan Page on Facebook and upload an image that shows team spirit using College Duck Tape or color Duck Tape.  Whether tailgate areas, clothing or accessories are decked out with hogs, contestants should not forget to include a short caption describing their creation.
A random winner will be chosen weekly from September 15 to November 6 to receive a Duck Tape prize pack.  The $1,000 prize will be awarded at the end of the contest to the grand prize winner.  A panel of judges will choose the winner based on originality and creativity, skill and workmanship, clarity of expression and appropriateness to the contest.
College Duck Tape is licensed through NCAA colleges and features the logos and mascots of 39 college teams, including most SEC teams.  It is an affordable and versatile item that can be used by sports fans of all ages.  College Duck Tape not only shows off school spirit but also comes in handy to upgrade and repair old furniture or worn backpacks, so keep a roll on hand in desk drawers, glove compartments or toolboxes.
To purchase College Duck Tape, visit select Walmart, Target, Staples, OfficeMax and Michaels stores near participating schools or order online at  The site offers project ideas and also keeps people posted as new schools are continually added to the roster.  Fans need not worry if their favorite college team is not part of the roster because the Duck Tape brand is available in more than 30 colors and prints.
For more information about College Duck Tape or the Duck Tape School Spirit Photo Contest, stop by the tailgating event or visit  Stay updated on Duck Tape news by following the Twitter page (@theduckbrand).


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