Erica Totten

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College Duck Tape® Strengthens Hog Pride December 5, 2011

Filed under: PR Writing,Razorback Athletics — Erica Totten @ 8:04 PM

Here is a press release about a tailgating event before the Homecoming game against South Carolina that promoted College Duck Tape®.  This was written as a press release writing exercise in my PR Writing class.  Read the press release below or click the link to view the press release.

Duck tape press release




Erica Totten
(786) 376-1722

Dr. Phyllis Miller
(479) 575-5213


College Duck Tape® Strengthens Hog Pride
Football fanatics go “Hog Wild” to show school spirit.
College Duck Tape is giving University of Arkansas fans another reason to stick their unique mascot, the Razorback, all across town.  With football season in full force, students, alumni and other Hog fans are welcome to cheer on the home team at the College Duck Tape tailgating event.
Representatives from the College Duck Tape team will be tailgating at the Gardens on November 5, before the Homecoming game against the South Carolina Gamecocks to promote their newest product, Duck Tape customized for select college teams.  Along with games of cornhole, photo opps and prizes, fans are encouraged to show off their most creative use of College Duck Tape for a chance to win up to $1,000. From creating pennants, flags, megaphones and koozies or decorating folding tables, chairs, coolers and tents, the possibilities are endless for displaying Hog pride. (more…)


Razorbacks go “Green” for Homecoming

Filed under: PR Writing,Razorback Athletics — Erica Totten @ 5:20 AM

I wrote this press release about University of Arkansas’ participation in the EPA Gameday Challenge.  The press release was not only posted on the Razorback Athletic site, but also posted on a site featuring national news.  Click the link below to view the article.